Zlatan shuts down his brand

After working hard to build up a brand and an image, Zlatan decides to shut down his clothing brand A-Z. The clothing brand was extremely popular in Sweden but did not make it to a global market. After only 2 years the swede decided along with the management that the business was not making any long run profits.

One may argue that Zlatan moved to the US to create a bigger brand image and to spread his name around the world. This is very believable and Zlatan has said himself on occasion that he wants to create a bigger brand image.

Zlatan is going to continue working on his perfumes and fragrances instead. He has recently launched a new set of perfumes and moisturisers as-well as body wash and shampoo.

These products sell much easier and are sold at a global scale unlike his clothing brand.

Goodbye A-Z.